P4 - Report showing what you've produced

 


                  P4- What I have produced






    



You can see the completed adverts I have created in the screenshots above. I have created a print advertisement to put in a magazine, a large rectangle web banner and a TV advertisement for the Effervescent advertising campaign.

The print advertisement is A4 (210 x 297 mm) so it can fit in a magazine. I want to put this advertisement in a health magazine and other magazines my target audience would be interested in for example influencer/celebrity magazines and social media magazines. I think this is effective because the advertising campaign is based around the use of social media. 

The web advert is a large rectangle banner which is 336 x 280 pixels, I want to use this on Facebook and other social media platforms or food or health websites. I could also put this on celebrity websites because my target audience might be interested in them.

The Effervescent TV advertisement is 53 seconds, and this would be perfect for all the social media platforms: Facebook, Instagram and Twitter specifically. Videos on Facebook can be up to 240 minutes, most are about 3 minutes. Twitter is good for short advertisements and so is Instagram. 

The TV advertisement starts with the character walking into the kitchen to make a cup of tea and drink it. They take some photos of the tea and post it to Instagram. They look at the post and it only have a few likes, so they look sad and walk away. The next morning, they grab a can of Effervescent from their fridge and drink it, they take photos of the can on their phone again and post them to Instagram. This time they get lots of likes and positive comments and they look happy.

Here are some screenshots of the effervescent TV advert and the key scenes from the ad. I decided to use monochrome light to bright and vibrant light to show how this advert is across two days and the different moods. The cup of cheer cup for the tea is intentionally ironic.







                     This is a mockup of my large rectangle web banner on a healthy eating website article.


This is an example of my large rectangle web banner on a celebrity website.









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