Unit 20: Advertising

  Contents Introduction . 1 Coca Cola Share a Coke . 1 McDonald’s I’m Lovin’ It . 5 KFC You’re Chicken Could Never/Love You Too . 8 Conclusion . 11 Bibliography . 11     Introduction I am writing this report to evaluate the cross-media advertising campaigns of McDonalds I’m lovin it, KFC’s You’re Chicken Could Never/Love You Too and Coca Cola’s Share a Coke. Multi-media advertising campaigns are advertising campaigns across different media channels such as TV, newspapers, magazines, cinema, games and radio. Companies use multi-media advertising campaigns to reach their target audience and create brand awareness. Media channels are different ways/mediums companies can use to advertise their brands and products. Coca Cola Share a Coke Coca Cola is a famous fizzy drink brand that The Coca Cola Company says was made in “ Atlanta, Georgia, on May 8, 1886. Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkee...

Introduction I am writing about the B&Q build a life cross media advertising campaign which was released on the 10 th of September 2020. B&Q is a home and renovation company (DIY) that provides kitchen and bathroom fittings, paint, radiators, home supplies and much more. They first opened in March 1969 in Hampshire, and they are now a well-known global company with 300 stores in the UK and 1,100 stores worldwide. ( B&Q | DIY Products at Everyday Low Prices | DIY at B&Q ) Aims and Objectives B&Q “ recognised that it had lost its identity along the way and wanted our help to redefine what it represents. We wanted to help B&Q drive emotional connection back to the brand and reinstate its meaningful place within UK culture.” Insight & Strategy: B&Q's Build A Life | Contagious B&Q is trying to raise awareness for their brand and trying to reach their target audience of 18–30-year-olds so they can overtake their competitors and become the mos...